Bym espresso☕: Playing Eco-friendly chords
Echoes of Earth is a pioneering sustainability oriented music festival. It gets the kind of artists and audience who walk the talk on how you leave the environment around after a gathering.
A video that is going viral and winning hearts world over shows Japanese fans cleaning up all the trash at Khalifa International stadium before leaving the stadium to celebrate their country’s surprise win over Germany in the ongoing FIFA World Cup in Qatar.
“What an inspiring message,” exclaims Shweta Jain, Chief Business Development Officer, Luxury, Reserve and Craft – India and South Asia at Diageo.
She also talks about the Echoes of Earth (EOE) music festival in Bengaluru to be held on December 3 and 4, where Diageo brand Johnnie Walker is an active partner. “Echoes of Earth is a pioneering sustainability oriented music festival. It gets the kind of artists and audience who walk the talk on how you leave the environment around after a gathering,” she says.
At the festival, Johnnie Walker has a campaign, “Walker of EOE”, highlighting a few people (a marine biologist, a musician and urban ecologist, a filmmaker, and an entrepreneur) who are doing yeoman stuff for the environment.