#BYMEspresso☕: Amazon's $9.5 Billion Ads Business
Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 billion, contributing to an overall net sales total of $110.8 billion during the period.
Amazon disclosed its Q3 earnings Thursday with its ads business generating $9.5 billion, contributing to an overall net sales total of $110.8 billion during the period.
While it’s clear Amazon is primarily an e-commerce outfit (and that won’t change any time soon) the fact that media-related sales increased 25% year-on-year in the quarter illustrates its growing prominence there.
Amazon Ads is pitching “aggregated signals” derived from its array of online services such as streaming and shopping, plus other behaviors on its properties.
Amazon Ads is offering means of addressing audiences across Amazon properties as well as third-party websites with sales staff there honing their sales pitch to emphasize “accuracy” as opposed to “precision.”
The company is also working with third-party publishers to improve this means of helping advertisers find the audiences most likely to purchase their wares which effectively represents a shift away from deterministic targeting toward using probabilistic methods.
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