#BYMEspresso ☕️: Dbrand The Cool Brand
See how this brand got away with abusing people on twitter.
Go on Dbrand’s Twitter right now and you will see a good amount of tweets like these that roast both customers and competitors, on first look it seems like a counterintuitive idea but when you see the big picture it is actually genius.
Dbrand is an American phone accessories company that has a marketing strategy with a twist. The company places itself as the cool guy who doesn’t care about you and just says what he thinks.
While some might consider this inconsiderate or rude, it somehow works and the brand has grown to gather a lot of goodwill and fan following, pairing that with huge giveaways and endorsements from big YouTubers like MKBHD and JerryRigEverything the brand is doing well for itself even with tweets like this.
Moreover, even their website says DBrand-The only Brand which goes on to emphasize the type of image they are trying to project.
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