#BYMEspresso☕: Festive Conversations with Twitter #LetsTalkShop
Festive Conversations with Twitter #LetDiwali conversations on Twitter open up doorways for Indian brands to connect and engage with the leaned-in shoppers who are looking to spend.
Shopping is a hot topic in the social space, especially so during the festive season in India.
To find out and help marketers engage the festive shoppers more effectively, Twitter partnered with Publicis to study 2400 consumers in India on leading social platforms.
According to the #LetsTalkShop report, 92% of festive conversations around Diwali are mostly positive or neutral in tonality.
The study unveils the sentiment that is driving conversations and shopping decisions today, while also throwing light on content consumption patterns and most importantly, expectations from brands both in terms of customer service and content.
Moreover, Diwali conversations on Twitter also open up doorways for Indian brands to connect and engage with the leaned-in shoppers who are looking to spend during the festivities. A testimony to this: the service witnessed more than 3.1 million Tweets about Diwali in the festive week (30th October 2021 to 6th November 2021).