#BYMEspresso ☕️: Hand Lovers
In the era of industrialization and automation, the consumer find handmade goods more valuable and desirable!
During Industrialization, machine-made goods were marveled at as being made without the touch of man, without the errors of man, and with precision, speed, and cheaper cost of production. This turned the tide and machine-made goods grew while artisans who made these goods by hand, died out.
Today in this hyper-mechanized era, people are turning back to handmade goods for the sense of personal touch, the sense of craftsmanship and a general association of good health with hand made.
A great example comes from God’s own country where, as the country celebrated the wonderful festival of Onam. The Onam festival has the tradition of laying out elaborate feasts and an integral part of the feast is the papad and although the market is filled with cheap machine made alternatives, a huge slew of customers prefered and bought hand made papads.
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