#BYMEspresso☕: Psychology Behind Uppercase Logos
Brands are recognized by their logos. And to keep the brand on top of mind and facilitate easy recall, the font and size matter too.
Building a brand involves many creative and practical aspects.
One of which is the logo design.
It shapes the brand identity, as brands are recognized by their logos. And to keep the brand on top of mind and facilitate easy recall, the font and size matter too. This shows that every brand name and logo involves a strategy.
Have you ever wondered why do some brands use UPPERCASE while others use lowercase, and many use a combination of both? Here's why.
The most important reason is to draw attention. You are more likely to be attracted to a name written in uppercase, as they stand out, is highly visible, and is easily identifiable.
Conspicuous products make us feel good and give us a sense of exhilaration that we are buying premium products. Brands with uppercase characters increase this conspicuousness.
Here are five iconic brands that have an uppercase logo:
1. Samsung
2. Ikea
3. Nike
4. Rolex
5. Visa