#BYMEspresso☕: The HubSpot Supremacy
HubSpot created a platform that aimed to provide quality content and engagement methods to pull customers or readers, helping companies write blog posts, write eBooks, etc.
The year 2006 saw two dynamic MIT Grad students Dharmesh Shah and Brian Halligan founded HubSpot, a software platform designed to help a company market and sell more constructively.
And till today, more than 30,000 companies around the globe have used the companies’ services, in order to expedite their sales and bring in revenue.
HubSpot offers CRM and tools that empower sales. But the feather in the cap is HubSpot Marketing. It facilitates organizations in organizing all the marketing tools they use under one roof, which share the same data. This helps marketers in increasing website traffic, converting visitors to leads, and also encouraging conversions thereby gaining RO
One concept that helped HubSpot become a leader is its use of ‘pull marketing. While most of the marketing we witness is aimed at pushing products and services toward a customer (interruption marketing).
HubSpot created a platform that aimed to provide quality content and engagement methods to pull customers or readers, helping companies write blog posts, write eBooks, and share content on social media.