#BYMEspresso☕: The Magic Wand of Warner Bros. Discovery
Warner Bros. Discovery (WBD) IS bumping up the official launch date of its combined, ad-supported streaming service from summer to spring 2023.
The marriage between WarnerMedia and Discovery is not an easy one.
Warner Bros. Discovery (WBD) is still reeling from a rocky post-acquisition start earlier this year, which included heavy content cuts, debt and revenue loss.
Now, it’s bumping up the official launch date of its combined, ad-supported streaming service from summer to spring 2023.
It’s no secret how many ad dollars there are in AVOD. Netflix rushed the launch of its ad-supported subscription tier for a reason, too.
But, according to David Zaslav, CEO of WBD (and previous CEO of Discovery), part of the combined company’s opportunity lies specifically in fixing some of WarnerMedia’s mistakes.
Next year will mark three years since HBO Max launched, and it has not raised its price during that time, which is an opportunity to “move north of where prices are today,” he said.
Combining two major media companies and their ad sales teams is “messy, challenging work,” Zaslav said. But in three to four months, “you’ll get a much clearer picture of exactly what this company is,” he told shareholders.
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