#BYMEspresso☕: Tiktok Has A University
TikTok’s CAP team launched CAP University, an educational program aimed at teaching creative agencies the ins and outs of producing content on the platform.
As the entertainment platform has evolved into an undeniable marketing force, said Krystle Watler, TikTok’s head of creative agency partnerships (CAP), the industry focus is “no longer about ‘Why TikTok?’ Creative agencies are all trying to figure out the ‘How?’”
With that in mind, TikTok’s CAP team launched CAP University, an educational program aimed at teaching creative agencies the ins and outs of producing content on the platform with the goal of becoming TikTok experts for their clients.
Some 28,000 people signed up for the first semester, which ran from April 19 to May 18, earlier this year; 11,000 attendees with a curriculum covering everything from briefing and pitching to music licensing and partnering with creators. At the close of the semester, 80% of attendees gave the course a rating of 4-5 stars.
The success of the lessons offered during CAP University’s spring semester inspired TikTok to offer a fall session: On Tuesday, Nov. 29, TikTok launched its second semester of CAP University.
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