#BYMEspresso ☕️: Virtual Tours
In today's newsletter let us see how you can up your marketing strategy with VR
For the uninitiated, VR or virtual reality is an up-and-coming technology that helps you experience simulated environments from anywhere using software and special goggles. Today with the invention of the Metaverse the possibility of a fully virtual world is becoming more real every day.
In today’s time, when people are bombarded with marketing and every strategy has been saturated with use, VR can give you an edge if used properly.
The Covid-19 scenario has given rise to a more online-centric customer base and one that prefers to do their shopping online but this becomes a problem for companies like Decathlon whose important selling point is the experience at the store which they provide along with the product.
But fear not, for VR is here which can be used to virtually recreate the environment of Decathlon and allow the customers to have a similar experience from the comfort of their homes.
Many companies have taken up this approach and are currently experimenting with such VR marketing, the best example for which is The Gucci Town which is literally a virtual town created by Gucci.
What’s New In The Market !
Change Of Marketing Head
Reliance Retails appoints Jayesh Sali as their new marketing head to find a new direction in their marketing campaign.
Experimental Marketing By Automotive Brands
Automotive Brands start trying out experimental marketing techniques that directly interact with the customers and build brand awareness.
India’s Market, but soeome else owns it!
The article talks about how India’s Cellphone market is largely owned and regulated by this foreign giant.