Cricketainment!
In our latest podcast, Rakshit, Shashank, and Prasen discuss its changing nature from Cricket to 'Cricketainment'—a fusion of sport and entertainment.
It's Tuesday, meaning time for our newsletter! Today's topic is "Cricketainment". But why this? You'll know in a minute. We want you to know that for this one, we invited a special guest, Prasen Moudgal, who knows Cricket inside-out and holds some pretty interesting opinions about it.
But before moving on, are you also an avid fan of Cricket just like our hosts? If yes, then what is it that interests you the most? Share it with us in the comments section.
Moving on, Cricket has existed in India since the pre-independence era and its popularity has only taken a high turn since then. Now, it's not limited to only a fun-loving sport but transformed into a more commercialized version.
In our latest podcast, Rakshit, Shashank, and Prasen discuss its changing nature from Cricket to 'Cricketainment'—a fusion of sport and entertainment. They talk about the loss of the audience's interest in the Test series and ODI's and the rising popularity of the Indian Premier League (IPL).
They present their different outlooks on how the sports industry is changing so rapidly in terms of commercialization, sponsorships, and marketing.
Don't forget to tune in to our podcast.
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