IPL (aka) Internationally Popular League
All the bizarre and hilarious campaigns that have come out of this league are worth watching if you are interested in marketing and brand campaigns.
IPL is the biggest and most celebrated premier league in India, popularly known as “India ka Tyohaar.” Cricket has come a long way, from being a fun and time-passing game for the Maharajas to a full-fledged package of sports and entertainment.
You might or might not follow IPL but you must have heard the buzz it creates around you. All the bizarre and hilarious campaigns that have come out of this league are worth watching if you are interested in marketing and brand campaigns.
In our podcast, we have traced the evolution of cricket throughout these years and how IPL has changed the face of cricket forever. We have discussed why the idea of IPL worked better than any other existing league and the secret of its success.
If you're keen on greeting to know the marketing world then it is for you. We have talked about the marketing and branding strategies of brands, media, and celebrities involved in IPL.
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