Jordans Naked
With the entry of Michael Jordan into the NBA back in 1984, changed the whole game. His deal with Nike to produce his own shoe line by his own name introduced the classic Air Jordan.
Jordan is a name in the sports industry that needs no introduction. But did you know before its entry into the market, the world of basketball sneakers was quite boring with them being all white.
With the entry of Michael Jordan into the NBA back in 1984, changed the whole game. His deal with Nike to produce his own shoe line by his own name introduced the classic Air Jordan with a red and black coloured combination.
But when the shoe got banned as deemed too colourful by the authorities, Nike came up with a genius strategy. They paid Jordan a $5000 fine amount per game to play in those sneakers. This gave them a lot of exposure in the market and the brand took off from there.
Rakshit and Shashank, our hosts, dive deep into the marketing strategy of Jordan and Nike, their strengths and weaknesses, how they can improvise, the craze of NBA across the world, and what they can do to tap into the Indian market as well.
Don't forget to tune in folks! We are sure that you'll learn something new.
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