Marketing Agencies: The Good, The Bad, and The Ugly
The pace at which marketing agencies are growing in India is remarkable; it’s like you can find at least one marketing agency at the corner of business hubs.
What are marketing agencies, and what kind of services do they provide? Is there only one type of marketing agency, or there’s more to it? What can it do for your business growth? What are its downside, and the future it holds? Do not fret! You’ll get the answer to each and every single one of these questions (some here and everything in our podcast).
The pace at which marketing agencies are growing in India is remarkable; it’s like you can find at least one marketing agency at the corner of business hubs. Before diving into the topic, let’s talk about some statistics! According to a combined study of CII and KPMG, India’s digital advertising industry is growing at 33.5 (2015-2020) percent (CAGR), and by 2020, its value will exceed the INR 255 billion mark.
There’s really no rocket science to it; Marketing Agencies are simply organizations that provide businesses with marketing services such as digital, PR, branding, and more. These agencies help your business put your message out there in the market in a more engaging and correct manner.
So, now you know what marketing agencies are and what they do. Let’s talk a bit more about the inside working structure of Marketing Agencies. In this week’s podcast, Praney Thapa joins the BYM team's madness, hosting alongside Rakshit and talking about his personal experiences working within a marketing agency. In the podcast, both Rakshit and Praney touch upon many topics related to agencies and how they engage with brands and companies.
Rakshit finds that it does feel like an advantage to outsource the recruitment and monitoring process to an agency as this is what they do and are much more skilled in it. Praney also discusses the need for an agency for your business and the ideal option of having one; it has pretty much to do with your business scale and budget.
But is that all? What about the other side of it? Well, it indeed has one. Working in a marketing agency is, in no way, an easy job; you have to be up and quick on your feet all the time. One thing that is affected the most is the work-life balance as managing the time becomes challenging (what are your thoughts on this?). We have got this covered in the podcast, and let me tell you; there is more to it!
Tune in to our podcast to expand your knowledge about marketing agencies and why and how they can affect your business in terms of growth and reaching your target audience.
What’s New in the Market!
PUMA India joins hands with Hardy Sandhu to strengthen Youth Culture. The pop singer will be endorsing PUMA’s footwear, apparel, and accessories, including selected collections.
Adidas CEO to step down in 2023, three years early in search of a ‘restart’. Karper Rorsted, CEO of Adidas, joined the company in 2016 and will retain the position until his successor is appointed.
Google Pixel and KFC Delivery announced as ITV World Cup 2022 sponsors. The 50/50 sponsorship between the two brands will cover ITV’s FIFA World Cup Qatar 2022.
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