Zomato Naked
Zomato is currently one of the largest food-delivering services companies in India. Since its debut in 2008 with the name ‘FoodieBay’, it was later rebranded as ‘Zomato’ in 2010.
Hi there! In this newsletter, we are going to discuss our latest podcast’s topic, “Zomato Naked.” Yes, you heard that right! We are stripping down Zomato’s business and marketing strategies.
Zomato is currently one of the largest food-delivering services companies in India. Since its debut in 2008 with the name ‘FoodieBay’ and later rebranded as ‘Zomato’ in 2010, it has expanded itself not only across Indian cities but globally as well.
But how did it become such a huge hit among people? The answer is that people love to eat and if they get food delivered to their doorstep, then there’s no stopping it. Zomato’s marketing strategy has played a huge role in creating brand awareness among the masses.
Their 99.44 percent of organic traffic comes via the search results and the rest comes from social media. Their marketing campaigns, witty emails and push notifications, user-friendly app, and exclusive discounts and offers have helped Zomato to push the market in its favour.
In our podcast, Rakshit and Shashank unravel the marketing strategies, threats, and opportunities led by a short discussion on its competitors, including Swiggy; and what they are planning for the future.
Tune in to get all the inside details. You’ll be amazed!
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