#BYMEspresso☕: Advertisers reaping results with festive season
The demand across categories such as e-commerce, fashion and apparel and premium electronics are exceeding sales targets this festive season.
As per industry executives, the demand across categories such as e-commerce, fashion and apparel and premium electronics are exceeding sales targets this festive season.
"Sectors such as e-commerce, apparel and fashion, premium electronics, mobile phones, beauty and wellness, entertainment and jewellery have revised ad budgets by about 15-20% higher for the October-December quarter. This is in sync with festive demand, which, so far, for these categories has exceeded sales targets," said Ashish Bhasin, co-founder and chairman at advertising and media technology start-up RD&X Network.
The festive sales surge is expected to continue through Diwali, followed by the wedding season, and executives said they are betting on the momentum with higher returns on ad spends.
Conglomerates such as Reliance Industries and the Aditya Birla Group have been betting big on the designer luxury market for the past few years, and the wedding season offers them an opportunity to sell their wares to a wider consumer set.
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