#BYMEspresso☕: Budget cuts and Brand building
According to a LinkedIn survey, being purpose-driven, demonstrating commitment to sustainability, and helping customers will be key focus areas for B2B marketers.
LinkedIn, professional network and B2B advertising platform, launched a new B2B marketer sentiment survey to understand the confidence levels of B2B marketers at this time.
According to the survey, being purpose-driven, demonstrating commitment to sustainability, and helping customers will be key focus areas for B2B marketers.
Findings reveal that despite nearly two-thirds of B2B marketing leaders in India experiencing budget cuts, the majority (94%) remain optimistic about their marketing strategy for the next 6 months.
Within this challenging environment, B2B marketers in India are keen to focus on brand building with more than two-thirds (69%) saying they will maintain or increase spending in this area in the next six months.
B2B marketers see this time as an opportunity to invest in building relationships and trust with customers and a chance to stay relevant and rethink their brand story.