#BYMEspresso ☕️: Chief Marketing Officer In The House!
The importance of marketing and marketing specific jobs on the rise!
IIMs are the dream of every Indian parent irrespective of what group you take. It is the most celebrated and sought-after institution in the country. It offers courses in engineering and business administration.
Recently IIM Lucknow introduced the first-of-its-kind CMO course or Chief Marketing Officer course that focuses on marketing and the nuances of the field. It is a “High Impact“ 10-month long course that focuses on inculcating the agility and digital dexterity required by marketing individuals in today’s field.
IIM bringing out this course shows the increasing importance of marketing and marketing-centric activities and furthermore shows us that the field is so vast that it deserves its own chief officer.
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