#BYMEspresso☕: Influencers' Rising Power on Brands
Digiday surveyed 56 brand and retail professionals and found that influencers are also poised to grow in importance this holiday season.
Social channels are already lit up with holiday marketing campaigns, many of which are centered around influencers. This will only become more so as the holiday season progresses, according to findings from Digiday+ Research.
Digiday surveyed 56 brand and retail professionals and found that influencers are also poised to grow in importance this holiday season, which corresponds with what marketers say will be the most-used tactics heading into the holidays
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Digiday’s survey found that most brand and retail pros are utilizing influencers. To be exact, 89% of respondents said they have used influencers as part of their marketing so far this year, making the channel a vital part of many brands’ and retailers’ marketing strategies.
Nearly half of brand and retail pros (45%) said influencers will become even more important to their marketing plans for the holiday season. Meanwhile, more than a third (39%) said influencers’ importance will at least stay the same to their marketing plans through the holidays
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Only 16% of respondents to Digiday’s survey said influencers will be less important to their holiday marketing this year.
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