#BYMEspresso☕: McDonald's Ropes in Influencers and K-pop in New World Cup Campaign

McDonald’s has unveiled a new global campaign called “Wanna Go To McDonald’s?,” which features no shortage of celebs from across the spectrum.

McDonald’s has unveiled a new global campaign called “Wanna Go To McDonald’s?,” with the main spot directed by Darius Marder, known for “Sound of Metal,” and Alan Yang, known for “Parks and Recreation.”

The spot features no shortage of celebs from across the spectrum including Ted Lasso star, Jason Sudeikis; the most followed TikTok user in the world, Khaby Lame; K-Pop sensation, ITZY; Twitch streamer and gamer, Edwin Castro.

The campaign will be running in 75 countries, making it the brand’s largest global campaign ever, and will include versions edited for different markets.