#BYMEspresso☕: NFL Content Creator Network
To engage with fans in constantly innovative ways, the league is turning to creators as part of its so-called NFL Content Creator Network which it launched in 2017.
The National Football League is aiming to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting on its social media marketing strategy.
To engage with fans in constantly innovative ways, the league is turning to creators as part of its so-called NFL Content Creator Network which it launched in 2017.
The program is wide-ranging and is intended to reach a broad audience: creators are targeted in strategic verticals such as fashion, gaming, wellness and music, and by platform including TikTok, Snapchat, Twitter, and Instagram with channels focusing on humor, food, art, animals or football-related content.
The strategy seems to be working so far. The NFL reached 91% more Instagram unique users on this year’s kickoff compared to Kickoff Sunday last year.