#BYMEspresso☕: Shein Is Still Rocking!
Shein is the most Googled brand in 113 countries, merely because of the brand's strategy.
It is not Zara or H&M, but Shein that was Google searched the most this year. The fast fashion Chinese brand has become the most popular brand of 2022.
It is also the most Googled brand in 113 countries. This is merely because of the brand's strategy of selling stylish clothes at a cheaper rate. Shein has overtaken giants like Nike and Adidas.
The company is infamous for its unethical practices, from extra working hours to employee dissatisfaction. The company was founded in 2008. It got banned in India after the Indo-China tension. But it is growing with leaps and bounds around the world.
The e-commerce platform is valued at USD 100 billion USD, making it the largest online-only fashion company in the world.
Shein was followed by Zara and Zalando.
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