#BYMEspresso ☕️:Tennis is The New Black
See how tennis is shaping the direction of brands in the market.
The Us Open just ended a few days ago and the tennis season has caused a trend in the clothing industry with brands bringing in clothes inspired by tennis wear for the common public.
As the trend catches on, people who have never set foot on a tennis court have begun to wear and pull off tennis looks as the fashion trend grows on to become a staple.
But this trend goes on to showcase the influence, popular culture has on brands and how unrelated events can influence new outcomes. It speaks to the uncertainity of the market that exsists.
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