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#BYMEspresso: The Cheat Sheet
Here's a recap of everything that happened in the marketing space this week and more!
Blast From The Past:
The previous week we began by decoding the marketing strategies of a women-led enterprise that created a new market in India and became the only profitable company to go public so far - Nykaa in our Monday's case study episode.
The majority of Nykaa's sales and revenue come from digital platforms, which it uses to sell cosmetics across all of its outlets. Digital marketing is the most crucial aspect of a core e-commerce brand's success. Throughout the episode, we've done an extensive study on the company's usage of digital channels, including websites, SEO, and Google AdWords.
If you have still not watched it, a lot of learning awaits you. Rush!
In our hopefully marketing podcast, we covered the main truths regarding online marketing during the previous ten years. First, despite its rapid rise, the industry was impressively resistant to the business cycle, The duopoly of Google (in search ads) and Meta (in social networking) was the second driver. One envious rival has compared this duopoly to John Rockefeller's oil monopoly in the late 19th century and now how Amazon and Apple are gaining popularity across all platforms and are ready to break this duopoly.
To know how the good time of the giants is slowly fading, head to our youtube channel.
In the Friday brew your market podcast, we had Rajneil Kamanth talk about how media companies adapt to the changing ways of consumption by the audience, what the future holds for you in this business, and how to create your own solid ground with the power of your word & voice.
To learn about media business from the best in the market, head right to our youtube channel.
In other news:
During the IPL, telecom providers plan a marketing blitz to push 5G during IPL
The video streaming service JioCinema, which was first offered by the telco Jio, will broadcast the IPL. According to a recent agreement between Reliance Industries, Paramount Global (formerly known as Viacom), and Bodhi Tree Systems, a platform owned by James Murdoch's Lupa Systems and former Star India president Uday Shankar, it was merged into Viacom18.
For more latest news, trends, and tricks, stay connected with Brew Your Market.
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