#BYMEspresso☕: The future of Live Sports
Amazon’s early “Thursday Night Football” audience numbers suggest that the future of sports viewing has a life beyond cable television, despite being one of the channel’s last holdouts.
Despite the fact that Amazon doesn’t sell cars, its “Thursday Night Football” programming has proved to be a good platform for Mercedes-Benz’s electric vehicle advertising push, said Monique Harrison, the head of brand marketing at Mercedes-Benz USA.
Amazon’s early “Thursday Night Football” audience numbers suggest that the future of sports viewing has a life beyond cable television, despite being one of the channel’s last holdouts.
Amazon’s stream proved highly popular with people between the ages of 18 and 45, a highly sought-after cohort for marketing professionals.
An analysis of the first four broadcasts on the platform by Nielsen found that the games are averaging 2.6 million viewers belonging to this demographic, a 67% increase from the year prior. Additionally, those between the ages of 18 and 34 accounted for 24% of the audience, compared to just 14% of the NFL’s TV audience.
This proved that Amazon’s tracking technology has the potential to give brands a robust view of consumers and the possibility of shoppable advertisements seemed to be more of a question of when, not if, per the panel.
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