#BYMEspresso ☕️: Viral Creativity
We all have that one song that keeps running in our head or that one movie dialogue that you can't stop repeating. Let us see how these viral catchy lines can be used towards marketing your product.
The best reward a content creator can receive is, seeing your content being recreated or repeated by someone else. These tunes and images stay in our heads rent-free and stay as a constant reminder of what they represent. For instance, the Barbie Girl song by Aqua is a song no one can stop singing once they hear it, even if they are not a fan of Barbie.
This rent-free space in our heads is a great opportunity for brands to capture more product awareness and goodwill. Thus brands today are constantly trying to find new ways to create virally creative jingles and tracks that will stay in the listener’s hearts for a long time. Pharmeasy has had a great deal of success with this marketing direction in their Pharmeasy Song which is a play on the already famous Urvashi Song.
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