#BYMEspresso☕: No Milk, No Problem

The single-serve items, known as Kellogg's Instabowls, are meant to make cereal simpler to eat between lectures, on the go, or at the workplace.

The Kellogg Company, the creator of Frosted Flakes, Froot Loops, and Rice Krispies, has long worked to persuade the American public that eating cereal outside the house and, at times, apart from breakfast, is acceptable.

Today, the Michigan-based firm is launching another attempt to change people's perceptions of cereal.

The single-serve items, known as Kellogg's Instabowls, are meant to make cereal simpler to eat between lectures, on the go, or at the workplace. Customers only need to add cold water, mix, and enjoy. Each Instabowl has a serving of unique powdered milk that the business spent more than 2 years developing.