The Micro Max Problem
By 2015, Micromax ruled the Indian mobile industry by becoming the second-largest mobile company in India, beating brands like Samsung and Nokia.
Hello folks! We hope you’re doing well. We are back with another brand-new newsletter for you. As you might have known from our Instagram account the topic of today’s newsletter, “The Micro Max Problem.” You see what we did there with the name!
Micromax was a name well known in every Indian household around 2014. They entered the Indian mobile industry in 2008 making low-cost phones for the masses.
By 2015, Micromax ruled the Indian mobile industry by becoming the second-largest mobile company in India, beating brands like Samsung and Nokia.
Unfortunately, this hard-earned glory of Micromax was about to be lost by certain unforeseen events. Rakshit and Shashank, our hosts, discuss the rise and the sudden downfall of Micromax from its peak in 2015.
Our podcast is packed with the sudden entry of Jio and demonetisation, the power of marketing, the failed attempts at a comeback by Micromax, and what others can learn from their mistakes. Join our hosts in this interactive podcast to get some amazing insights into “The Micro Max Problem”.
What’s brewing!
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Check out these five unconventional Indian Marketing Campaigns that took marketing and advertising to a whole new level. These include brands like Lays, Facebook, Cadbury, and so on.
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