The Social Media Curse
With the constant pressure and obsession of making viral content for their audience, creators and influencers are now compromising on the quality of their content.
Today, we are going to talk about social media, influencers, influencer marketing, and why all of it is slowly becoming a curse, especially for GenZ. Let us ask you a question. How many social media apps do you have on your phone, and how much time do you spend on each one?
Don't even get us started on Instagram reels and YouTube shorts because the moment you open one of these, say goodbye to the time.
In the beginning, when social media influencer was a new thing in the market, Brand marketing and advertising agencies relied heavily on celebrity endorsement and were sceptical of influencer marketing.
But the outlook slowly changed, and the impact of influencers was getting stronger on the audiences. Seeing their rising popularity, brands also hopped on to the trend. While influencer marketing expanded to other professions, where people could show their skills through videos and put them on social media, something else was also happening.
With the constant pressure and obsession of making viral content for their audience, creators and influencers are now compromising on the quality of their content. They are running after the number of likes and followers and are willing to do anything for it!
Recently, Nepal has put up the signs "No Tik Tok" across various prominent tourist and religious sites because of the disrespectful behaviour of Tik Tokers.
The glamorous life and filtered faces on social media are not only unauthentic but also toxic for the young generation as they are trying to meet these unrealistic standards. People are slowly losing touch with reality and even taking drastic steps in the process.
In this week’s podcast, Rakshit and Shashank talk about the 'Social Media Curse' and how it's influencing the young generation. They also talk about influencer marketing and its negative impact on the overall marketing and advertising sector. Don't forget to tune in!
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