In the past five years, India has witnessed a number of these incidents, from #BoycottPadmaavat in 2018 to #BoycottKareenaKapoorKhan in 2021, where films, television shows, and well-known individuals were the target of such hashtags and public backlash due to something they had done or said that was deemed objectionable or offensive by a group of people, most frequently on utterly tenuous grounds.
With Cancel emerging time and again over the years different reasons and most of them very subjective and impinging on creative freedom. We thought it was time we address this issue & analyze its effect on the content business,
Join Rakshit & Raginy in this week's #brewyourmarket podcast & also let us know what you think.
We have time & again discussed the importance of branding & Marketing, so now it was time to discuss the tool that helps you get free marketing even from people who are yet to be your customer, wondering what that tool is. Well, it's Mindshare, no not Marketshare but MINDSHARE!
Mindshare helps engage with the audience develop true customer intimacy, may boost credibility, expand market share, and improve brand recognition.
But as Mindshare is not quantitative, it can be challenging.
So head to our Wednesday podcast, where Shashank & Rakshit spill all the tea about Mindshare.
Our this week, Monday's Case study topic was - Paytm.
Rakshit examines every element that has contributed to Paytm's sustainable business model. He talks in detail about how with their ground-breaking solutions, How paytm completely India's payments and commerce landscape & opened up new aspects & by-products of digital transactions.
Join Rakshit to know how thinking ahead helped paytm become a unicorn.
Do let us know what you liked & what you expect more.
Follow Brew your market, so we learn & grow together.