In the past five years, India has witnessed a number of these incidents, from #BoycottPadmaavat in 2018 to #BoycottKareenaKapoorKhan in 2021, where films, television shows, and well-known individuals were the target of such hashtags and public backlash due to something they had done or said that was deemed objectionable or offensive by a group of people, most frequently on utterly tenuous grounds.